Google will allow gambling apps, casino games, and sports betting platforms on the Play Store. Ads for these apps will also be allowed, but their serving will be very strictly controlled. Until now, the Play Store has allowed content and services that facilitate online gambling apps in only a few countries worldwide, most notably France, Ireland, and the U.K. While Google also allows certain gambling apps in Brazil, the offerings are limited to those approved by Caixa Economica Federal, a government-owned financial institution.
The developers of these apps will have to acquire the relevant license in accordance with their country’s laws. Starting on March 1, 2021, real-money gambling apps, as well as advertisements related to them, will be allowed into the Google Play Store, Android’s official app market. That happens as long as they meet certain requirements, of course, but the door will be opened nonetheless. The apps you should expect to see here include casino games, sports betting, lotteries, and even fantasy sports apps.
Of course, each country and each state has its own laws, so depending on where you’re based, different restrictions or requirements may apply. Google has posted a detailed policy page to lay out what applies in each country. You can even apply for a license online by filling out the relevant Gambling Application Form.
Simultaneously, apps and games that accept real money to give the users a chance to win physical or monetary prizes will now have to secure a license. Otherwise, this will be considered a violation of the new policies. Any apps that secure a license will be automatically passed to the “adult-only” rating, so no underage users will be able to utilize them.
This discussion appeared on TechNadu.